For hosts, short stays and holiday rentals
Airbnb reviews widget for a direct-booking website
An Airbnb reviews widget lets hosts show the guest reviews earned on Airbnb on their own direct-booking website. Paste your listing URL, pick a layout, and one script tag displays your Airbnb reviews next to Google, Booking.com or on-site reviews in a single grid with a tab per platform.
Last reviewed by the Reviews Widget product team.
Why show Airbnb reviews on your own site
Direct bookings depend on trust you have already earned somewhere else. Reviews from your Airbnb listing, displayed on your own site with a link back to the original review, remove the biggest objection a guest has to booking away from the platform.
| Platform | Who it reaches | Priority |
|---|---|---|
| Airbnb | Guests who found the property on Airbnb and are price-checking direct | Essential for hosts |
| 'Accommodation in <suburb>' searchers and map traffic | Essential | |
| Booking.com | OTA guests comparing rates | High |
| On-site reviews | Repeat and referral guests who never booked through a platform | Useful supplement |
All 11 supported platforms can live in one grid — see every review source in one widget.
Finding your Airbnb link (2026)
- 1Open your listing on airbnb.com (or your regional domain such as airbnb.com.au).
- 2The address bar reads airbnb.com/rooms/<listing id>.
- 3Copy the URL — check-in and check-out query strings are ignored.
- 4Paste it into Add source → Airbnb in your dashboard.
https://www.airbnb.com/rooms/12345678
Full instructions per website builder are in how to embed Airbnb reviews.
Where to place the widget
- Direct booking page: A short list above the enquiry or booking form.
- Property page: Masonry with guest photos so the reviews sit beside your own gallery.
- Home page: A carousel of your strongest recent stays.
- Every page: A floating star badge showing the listing rating.
What you get in the widget
| Capability | Detail |
|---|---|
| Layouts | Grid, masonry, list, carousel or a floating star badge with a review popup |
| Source tabs | A tab per connected platform plus an All tab, across all 11 sources |
| Review window | The 100 most recent reviews per source, kept rolling as new ones arrive |
| Refresh | Daily on paid plans, every three days on the free plan — incremental, so only new reviews are fetched |
| Star schema | Review and AggregateRating JSON-LD, switchable per widget |
| AI summary | Paid plans: a short summary of what reviewers consistently say, in your chosen language |
| Collect reviews | Paid plans: an on-site review form with approval before anything is published |
| Write a review button | A standalone floating or inline button with its own embed code, on every plan |
| Styling | Colours, corner style, header text, card density, word truncation with per-review Read more |
| Attribution | Source badge and a link to the original review on every card — always on |
Displaying Airbnb reviews fairly
Only connect a listing you own or are authorised to represent. Reviews are shown as published — reviewer names and photos unchanged, no editing, and no filtering by star rating. Every card carries the Airbnb source badge and links back to the original review, and that attribution cannot be switched off. Airbnb and its logo are trademarks of their owner; Reviews Widget is an independent product and is not affiliated with, endorsed by or sponsored by Airbnb.
Sources & further reading
- Google Search Central — review snippet structured data — Self-serving review rules that apply to reviews shown on your own site
- Google Search Central — structured data general guidelines — What must be visible on the page for markup to be eligible
- Airbnb — reviews policy — How Airbnb reviews are collected and moderated