For ecommerce, services and marketplaces
Trustpilot reviews widget for your website
A Trustpilot reviews widget puts your Trustpilot profile onto your own pages without a TrustBox iframe. Paste your Trustpilot profile URL, choose grid, masonry, list, carousel, a scrolling marquee, a floating star badge or review popups, then paste one script tag anywhere on your site.
Last reviewed by the Reviews Widget product team.
Why show Trustpilot reviews on your own site
Trustpilot is where buyers check a brand before paying. Mirroring those reviews on your product and checkout pages puts the reassurance where the decision is actually made, and combines it with Google and other sources in one grid.
| Platform | Who it reaches | Priority |
|---|---|---|
| Trustpilot | Buyers verifying a brand before paying | Essential for ecommerce |
| Local and branded search traffic | Essential | |
| Social referral traffic | Medium | |
| ProductReview.com.au | Australian shoppers | High in Australia |
All 17 supported platforms can live in one grid — see every review source in one widget.
Interactive preview
Preview your Trustpilot reviews widget
Try each layout with a realistic Trustpilot review preview, then choose the design that suits your website.
Finding your Trustpilot link (2026)
- 1Open trustpilot.com and search for your business.
- 2Open your public profile — the address bar reads trustpilot.com/review/<your domain>.
- 3Copy the whole URL.
- 4Paste it into Add source → Trustpilot in your dashboard.
https://www.trustpilot.com/review/yourdomain.com
Full instructions per website builder are in how to embed Trustpilot reviews.
Where to place the widget
- Checkout and cart: A compact list beside the payment step to reduce abandonment.
- Product pages: Grid or carousel filtered to the most recent reviews.
- Home page: Masonry with the aggregate rating header switched on.
- Every page: A floating star badge showing your TrustScore-style average.
What you get in the widget
| Capability | Detail |
|---|---|
| Layouts | Grid, photo review hero, masonry, list, carousel, scrolling marquee, review popups or a floating star badge |
| Source tabs | A tab per connected platform plus an All tab, across all 17 sources |
| Review window | The 100 most recent reviews per source, kept rolling as new ones arrive |
| Refresh | Daily on paid plans, every three days on the free plan — incremental, so only new reviews are fetched |
| Star schema | Review and AggregateRating JSON-LD, switchable per widget |
| AI summary | Paid plans: a short summary of what reviewers consistently say, in your chosen language |
| Collect reviews | Paid plans: an on-site review form with approval before anything is published |
| Write a review button | A standalone floating or inline button with its own embed code, on every plan |
| Styling | Colours, corner style, header text, card density, word truncation with per-review Read more |
| Attribution | Source badge and a link to the original review on every card — always on |
Displaying Trustpilot reviews fairly
Only connect a listing you own or are authorised to represent. Reviews are shown as published — reviewer names and photos unchanged, no editing, and no filtering by star rating. Every card carries the Trustpilot source badge and links back to the original review, and that attribution cannot be switched off. Trustpilot and its logo are trademarks of their owner; Reviews Widget is an independent product and is not affiliated with, endorsed by or sponsored by Trustpilot.
Sources & further reading
- Google Search Central — review snippet structured data — Self-serving review rules that apply to reviews shown on your own site
- Google Search Central — structured data general guidelines — What must be visible on the page for markup to be eligible
- Trustpilot — guidelines for businesses — Rules on displaying and attributing Trustpilot reviews