For brands and sellers
Amazon reviews widget for your product pages
An Amazon reviews widget shows the customer reviews your product has already earned on Amazon on your own store or landing page. Paste the product URL or ASIN, pick a layout, and one script tag renders your Amazon reviews beside Google, Trustpilot or on-site reviews with a tab per source.
Last reviewed by the Reviews Widget product team.
Why show Amazon reviews on your own site
Most brands sell the same product in two places and only collect reviews in one of them. Displaying your Amazon reviews on your own product page removes the cold-start problem for a store that has plenty of proof — just not on this domain.
| Platform | Who it reaches | Priority |
|---|---|---|
| Amazon | Shoppers who already researched the product on Amazon | Essential for sellers |
| Trustpilot | Buyers checking whether the store itself is safe | High |
| Local and brand searchers | High | |
| On-site reviews | Customers who bought direct and never left Amazon feedback | Essential for DTC |
All 11 supported platforms can live in one grid — see every review source in one widget.
Finding your Amazon link (2026)
- 1Open your product's detail page on Amazon (any marketplace — .com, .com.au, .co.uk).
- 2Copy the URL, or just the ten-character ASIN from the /dp/ segment.
- 3Tracking and referral parameters are stripped automatically.
- 4Paste it into Add source → Amazon in your dashboard.
https://www.amazon.com/dp/B09B8V1LZ3
Full instructions per website builder are in how to embed Amazon reviews.
Where to place the widget
- Product page: A grid directly under the buy button, with the aggregate rating in the header.
- Landing pages: A carousel of the strongest recent reviews above the fold.
- Home page: Masonry mixing Amazon reviews with Google and on-site reviews.
- Cart and checkout: A compact list to reduce abandonment at the final step.
What you get in the widget
| Capability | Detail |
|---|---|
| Layouts | Grid, masonry, list, carousel or a floating star badge with a review popup |
| Source tabs | A tab per connected platform plus an All tab, across all 11 sources |
| Review window | The 100 most recent reviews per source, kept rolling as new ones arrive |
| Refresh | Daily on paid plans, every three days on the free plan — incremental, so only new reviews are fetched |
| Star schema | Review and AggregateRating JSON-LD, switchable per widget |
| AI summary | Paid plans: a short summary of what reviewers consistently say, in your chosen language |
| Collect reviews | Paid plans: an on-site review form with approval before anything is published |
| Write a review button | A standalone floating or inline button with its own embed code, on every plan |
| Styling | Colours, corner style, header text, card density, word truncation with per-review Read more |
| Attribution | Source badge and a link to the original review on every card — always on |
Displaying Amazon reviews fairly
Only connect a listing you own or are authorised to represent. Reviews are shown as published — reviewer names and photos unchanged, no editing, and no filtering by star rating. Every card carries the Amazon source badge and links back to the original review, and that attribution cannot be switched off. Amazon and its logo are trademarks of their owner; Reviews Widget is an independent product and is not affiliated with, endorsed by or sponsored by Amazon.
Sources & further reading
- Google Search Central — review snippet structured data — Self-serving review rules that apply to reviews shown on your own site
- Google Search Central — structured data general guidelines — What must be visible on the page for markup to be eligible
- Amazon — customer reviews guidelines — Amazon's rules on customer review content