For agencies and freelancers
Reviews widgets for every client, from one dashboard
Social proof is on nearly every client brief and it is rarely worth building twice. One grid per client, styled to their brand, embedded with a line of HTML, refreshed on a schedule you never have to think about again.
Last reviewed by the Reviews Widget product team.
How agencies run this
Create one grid per client, connect that client's review platforms, style it to their brand and hand over a single snippet. Design and source changes happen in your dashboard afterwards — the client's site never needs touching again.
Structuring grids per client
| Client shape | Grid structure | Why |
|---|---|---|
| Single-location business | One grid, all sources | Simplest handover, one snippet |
| Multi-location brand | One grid per location | Location pages show their own reviews |
| Franchise network | One grid per franchisee, shared preset | Consistent brand, local proof |
| Ecommerce store | One store-wide grid, badge sitewide | Merchant trust without per-SKU work |
| Professional services | One grid, list layout, longer excerpts | Detail matters more than volume |
Build and handover workflow
- 1. Search the client's business name to attach their Google listing, then add any of the other ten sources they use — Trustpilot, Yelp, TripAdvisor, Facebook, Booking.com, Airbnb, Amazon, ProductReview.com.au, G2 or Etsy.
- 2. Apply a preset, then override the palette, radius and header text to match the client's design system in the live preview.
- 3. Paste one snippet into the client's template or page block, next to the contact form or buy button.
- 4. Leave it running. Scheduled refreshes pull new reviews; you only revisit the dashboard when the design brief changes.
Every CMS your clients are on
No plugin means no plugin maintenance, no PHP version conflicts and no compatibility tickets after a client's CMS updates. Step-by-step guides: WordPress, Shopify, Wix and Squarespace.
White-label review software for clients
The widget renders inside a shadow root with no third-party chrome beyond what you configure, so on a client's site it reads as something you built. On the plans that include branding removal there is no attribution line at all, which is what most agencies mean by white-label review software: your styling, your handover, no vendor logo in the footer of the grid.
It also gives you something to hand over on day one. Generate a Google review link for clients with the review link generator and a printable card with the review card generator, so the client starts collecting reviews while you are still building the site that displays them.
Which plan fits an agency
The variable that matters for agencies is grid count, followed by review sources per grid and refresh frequency. Start on the free plan to build a client prototype, then move to the tier whose grid allowance covers your roster — the current allowances are below.
Sources & further reading
- Google Business Profile — how reviews affect local ranking — Useful when setting client expectations about reviews and local visibility
- Google Search Central — review snippet guidelines — Self-serving review rules to explain before a client asks for stars in Search
- web.dev — Cumulative Layout Shift — Keeping embedded widgets from harming client Core Web Vitals