Pillar guide · 5 min read
How to embed Google reviews on your website
Embedding Google reviews on your website is the single fastest way to add social proof — and, done right, it tells Google to show star rich snippets in search results. This is the 2026-compliant walkthrough, no plugin required, works on any CMS or plain HTML.
<script> tag into any page. Reviews refresh daily and ship Review + AggregateRating schema by default.Why embed Google reviews on your site?
Google is where 81% of consumers check reviews before contacting a local business. Bringing those reviews back onto your own site does three things: it converts hesitant visitors with real social proof, it keeps prospects on your domain instead of bouncing to search, and — via the JSON-LD schema Reviews Widget ships — it makes your pages eligible for star rich snippets in Google Search results.
Step-by-step: embedding Google reviews
- 1
Create a free Reviews Widget account
Sign up with your email, no credit card required. Reviews Widget gives you a dashboard where every review grid you create lives — you can style, refresh and re-embed at any time.
- 2
Add your Google Business Profile
Paste your Google Business Profile URL, or search by business name and city. Reviews Widget also supports service-area (no-address) businesses. First fetch pulls in the latest Google reviews and calculates your aggregate score.
- 3
Design the widget
Pick a layout (grid, masonry, list, carousel or floating star badge), tweak colors and corners, choose a preset like Midnight Indigo or Neon Noir, and preview live across desktop, tablet and mobile. Enable the aggregate rating header, source tabs or a Write-a-review button.
- 4
Copy your embed snippet
Open the Embed tab and copy the one-line <script> snippet. It's a single tag under 200 bytes, works on every CMS, and loads asynchronously so it never blocks your page.
- 5
Paste the snippet into your website
Paste the <script> tag anywhere in the page HTML — inside a Custom HTML block on WordPress, a Custom Liquid section on Shopify, an Embed element on Webflow, or a raw HTML file. The widget renders in place and refreshes daily on its own.
- 6
Verify Google star rich snippets
Reviews Widget ships Review and AggregateRating JSON-LD schema by default. Paste your live URL into Google's Rich Results Test to confirm the schema is valid — star rich snippets can start appearing in Google Search within a few weeks.
Platform-specific instructions
The embed snippet is the same across every platform — where you paste it differs:
- WordPress: Custom HTML block (Gutenberg) or Custom HTML widget (Classic).
- Shopify: Custom Liquid section on the page you want reviews on.
- Wix: Embed HTML element from the Add panel.
- Squarespace: Code block on any section.
- Webflow: Embed element inside your layout.
- Elementor: HTML widget inside any Elementor section.
- Plain HTML: paste inside the page's
<body>.
Every platform above has its own step-by-step guide — jump in, or browse the full list in the how-to hub.