Reviews Widget

Webflow · 5 min read

How to embed Google reviews on Webflow

Webflow's Embed element accepts any <script> tag, which makes adding live Google reviews to your Webflow site a two-minute drag-and-drop.

TL;DR: Create a free Google reviews widget, drop the snippet into a Webflow Embed element, publish.

Step-by-step

  1. 1

    Create your free Reviews Widget

    Sign up and paste your Google Business Profile URL — Reviews Widget pulls in your latest reviews and aggregate rating.

  2. 2

    Design the widget for your Webflow site

    Style the widget in the visual editor — layouts, colors, corners, presets, and per-device preview.

  3. 3

    Copy the embed snippet

    In the Embed tab, copy the one-line <script> tag.

  4. 4

    Open your Webflow project in Designer

    Open the page you want reviews on inside the Webflow Designer.

  5. 5

    Drag in an Embed element

    From the Add panel (A), drag the Embed element into your layout. Webflow's Embed element accepts arbitrary HTML including <script> tags.

  6. 6

    Paste the snippet and save

    Paste the <script> tag into the Embed code window and click Save & Close. The embed renders live in the Designer preview.

  7. 7

    Publish and verify

    Click Publish, then open your live URL in Google's Rich Results Test to confirm the Review and AggregateRating schema validates.

Prefer the platform-agnostic version? See the full walkthrough.

Frequently asked questions

Do I need a Webflow paid plan to embed Google reviews?+

The Embed element is available on all Webflow site plans. A free Starter plan works for testing — publishing to a custom domain needs a paid Webflow plan (that's a Webflow limit, not ours).

Will the embed render inside the Webflow Designer?+

Yes, most of the time. If the Designer preview blocks external scripts, publish to a staging domain to see it live.

Can I make the reviews widget full-width in Webflow?+

Yes — set the parent container to 100% width and the embed will fill it. The widget uses container queries so it adapts to whatever width you give it.

Can I show Trustpilot / Yelp / Facebook alongside Google?+

Yes — add multiple sources to the same widget with source tabs for filtering.

Will Google show stars in search results?+

The embed injects valid Review + AggregateRating JSON-LD. Rich results are Google's call but the schema validates in the Rich Results Test.

Ready to embed Google reviews on Webflow?

Free forever plan. Drag, drop, publish.