Reviews Widget

Shopify · 5 min read

How to embed Google reviews on Shopify

Add real Google reviews to any Shopify store — no app, no theme code edits, no Google Cloud billing. This guide covers Online Store 2.0 themes, product pages, and homepage placements.

TL;DR: Create a free Google reviews widget, then paste the <script> tag into a Custom Liquid section in your Shopify theme.

Why embed Google reviews on your Shopify store?

Shopify stores that display real Google reviews on product and home pages typically see higher add-to-cart rates because visitors don't have to leave to check trust signals. And the JSON-LD schema shipped with every embed makes your product pages eligible for star rich snippets.

Step-by-step

  1. 1

    Create your free Reviews Widget

    Sign up, paste your Google Business Profile URL, and let Reviews Widget pull in your latest reviews. No app install, no theme code, no Google API key.

  2. 2

    Design the widget to match your Shopify theme

    Pick a layout and color palette from the editor. Preview across desktop, tablet and mobile — presets like Midnight Indigo and Editorial Serif pair well with premium Shopify themes.

  3. 3

    Copy the embed snippet

    Open the Embed tab in your dashboard and copy the one-line <script> tag.

  4. 4

    Open your Shopify theme editor

    In Shopify admin go to Online Store → Themes → Customize on your live theme. This works with every Online Store 2.0 theme (Dawn, Sense, Craft, Refresh, and any third-party OS 2.0 theme).

  5. 5

    Add a Custom Liquid section

    On the page you want the reviews on (Home, Product template, or a custom Reviews page), click Add section → Custom Liquid. Paste the <script> tag directly into the Liquid code box.

  6. 6

    Position and save

    Drag the Custom Liquid section into the position you want — under the hero, above the footer, or between product blocks. Click Save and preview.

  7. 7

    Verify rich snippets

    Open your live product or homepage URL in Google's Rich Results Test to confirm the Review and AggregateRating schema is valid.

For the CMS-agnostic version see the full walkthrough.

Frequently asked questions

Do I need a Shopify app to embed Google reviews?+

No. Reviews Widget is a single <script> tag pasted into a Custom Liquid section — no app install, no monthly app fee, no permissions to grant. That keeps your Shopify admin clean and your theme portable.

Will this work on my product pages?+

Yes. Add the Custom Liquid section to the Product template in your theme editor and Google reviews render on every product page. You can even filter to a specific rating or source.

Does the embed slow Shopify down?+

The script is ~5 KB gzipped and loads asynchronously, so it never blocks your Core Web Vitals. Reviews are cached on our infrastructure, not Shopify's — no impact on your store speed score.

Can I show reviews from other platforms too?+

Yes. Add Trustpilot, Yelp, TripAdvisor or Facebook alongside Google in the same embed, with source tabs so customers can filter.

Will Google show stars in search results for my Shopify pages?+

Reviews Widget injects valid Review + AggregateRating JSON-LD, which is the schema Google needs. Rich results are Google's call — but the schema validates in the Rich Results Test.

Ready to embed Google reviews on Shopify?

Free forever. No app. No theme code.