For hotels, motels and serviced apartments
Booking.com reviews widget for your own website
A Booking.com reviews widget puts the guest reviews travellers already trust onto the page where you actually keep the margin — your direct booking page. Paste your property URL, choose a layout, and one script tag renders your Booking.com guest reviews alongside Google, TripAdvisor and Airbnb in the same grid.
Last reviewed by the Reviews Widget product team.
Why show Booking.com reviews on your own site
Guests read reviews on Booking.com, then open your own site to compare the rate. Showing the same guest reviews on your booking page closes the trust gap at the exact moment they choose between the OTA and your booking engine.
| Platform | Who it reaches | Priority |
|---|---|---|
| Booking.com | OTA guests comparing rate and room before booking direct | Essential |
| Map searchers, late bookers and 'hotels near me' traffic | Essential | |
| TripAdvisor | Leisure travellers and trip planners | High |
| Airbnb | Short-stay and apartment guests | High for short stays |
All 11 supported platforms can live in one grid — see every review source in one widget.
Finding your Booking.com link (2026)
- 1Open booking.com and search for your property by name.
- 2Click through to the property page — the address bar reads booking.com/hotel/<country>/<property>.html.
- 3Copy the whole URL. Language suffixes such as .en-gb.html are fine; date and occupancy query strings are stripped automatically.
- 4Paste it into Add source → Booking.com in your dashboard.
https://www.booking.com/hotel/au/your-property.html
Full instructions per website builder are in how to embed Booking.com reviews.
Where to place the widget
- Booking page: A compact list directly above the booking engine — the highest-converting placement on an accommodation site.
- Home page: Masonry with guest photos and the aggregate rating header.
- Room and suite pages: A carousel filtered to reviews mentioning the stay experience.
- Every page: A floating star badge with your Booking.com guest score, opening the full review popup on click.
What you get in the widget
| Capability | Detail |
|---|---|
| Layouts | Grid, masonry, list, carousel or a floating star badge with a review popup |
| Source tabs | A tab per connected platform plus an All tab, across all 11 sources |
| Review window | The 100 most recent reviews per source, kept rolling as new ones arrive |
| Refresh | Daily on paid plans, every three days on the free plan — incremental, so only new reviews are fetched |
| Star schema | Review and AggregateRating JSON-LD, switchable per widget |
| AI summary | Paid plans: a short summary of what reviewers consistently say, in your chosen language |
| Collect reviews | Paid plans: an on-site review form with approval before anything is published |
| Write a review button | A standalone floating or inline button with its own embed code, on every plan |
| Styling | Colours, corner style, header text, card density, word truncation with per-review Read more |
| Attribution | Source badge and a link to the original review on every card — always on |
Displaying Booking.com reviews fairly
Only connect a listing you own or are authorised to represent. Reviews are shown as published — reviewer names and photos unchanged, no editing, and no filtering by star rating. Every card carries the Booking.com source badge and links back to the original review, and that attribution cannot be switched off. Booking.com and its logo are trademarks of their owner; Reviews Widget is an independent product and is not affiliated with, endorsed by or sponsored by Booking.com.
Sources & further reading
- Google Search Central — review snippet structured data — Self-serving review rules that apply to reviews shown on your own site
- Google Search Central — structured data general guidelines — What must be visible on the page for markup to be eligible
- Booking.com — guest review policy — How Booking.com collects and moderates guest reviews