For hotels, tours, attractions and restaurants
TripAdvisor reviews widget for your website
A TripAdvisor reviews widget shows traveller reviews on your own site instead of sending visitors back to the listing. Paste your TripAdvisor URL, choose a layout, and one script tag renders your reviews alongside Google, Booking.com and Airbnb in the same grid.
Last reviewed by the Reviews Widget product team.
Why show TripAdvisor reviews on your own site
Travellers research on TripAdvisor and book on your site. Showing the same reviews on your booking or enquiry page keeps the trust and the traffic in one place.
| Platform | Who it reaches | Priority |
|---|---|---|
| TripAdvisor | Leisure travellers and trip planners | Essential for tourism |
| Map searchers and last-minute bookers | Essential | |
| Booking.com | OTA guests comparing direct rates | High for accommodation |
| Yelp | US diners and local services | Medium |
All 11 supported platforms can live in one grid — see every review source in one widget.
Finding your TripAdvisor link (2026)
- 1Search for your property, restaurant or tour on tripadvisor.com.
- 2Open the listing — the URL contains Hotel_Review, Restaurant_Review or Attraction_Review.
- 3Copy the whole URL, including the -Reviews- segment.
- 4Paste it into Add source → TripAdvisor in your dashboard.
https://www.tripadvisor.com/Hotel_Review-g123-d456-Reviews-Your_Property.html
Full instructions per website builder are in how to embed TripAdvisor reviews.
Where to place the widget
- Booking or enquiry page: A compact list beside the form.
- Home page: Masonry with the aggregate rating header.
- Tour or menu pages: A carousel of the most recent traveller reviews.
- Every page: A floating star badge that opens the full review popup.
What you get in the widget
| Capability | Detail |
|---|---|
| Layouts | Grid, masonry, list, carousel or a floating star badge with a review popup |
| Source tabs | A tab per connected platform plus an All tab, across all 11 sources |
| Review window | The 100 most recent reviews per source, kept rolling as new ones arrive |
| Refresh | Daily on paid plans, every three days on the free plan — incremental, so only new reviews are fetched |
| Star schema | Review and AggregateRating JSON-LD, switchable per widget |
| AI summary | Paid plans: a short summary of what reviewers consistently say, in your chosen language |
| Collect reviews | Paid plans: an on-site review form with approval before anything is published |
| Write a review button | A standalone floating or inline button with its own embed code, on every plan |
| Styling | Colours, corner style, header text, card density, word truncation with per-review Read more |
| Attribution | Source badge and a link to the original review on every card — always on |
Displaying TripAdvisor reviews fairly
Only connect a listing you own or are authorised to represent. Reviews are shown as published — reviewer names and photos unchanged, no editing, and no filtering by star rating. Every card carries the TripAdvisor source badge and links back to the original review, and that attribution cannot be switched off. TripAdvisor and its logo are trademarks of their owner; Reviews Widget is an independent product and is not affiliated with, endorsed by or sponsored by TripAdvisor.
Sources & further reading
- Google Search Central — review snippet structured data — Self-serving review rules that apply to reviews shown on your own site
- Google Search Central — structured data general guidelines — What must be visible on the page for markup to be eligible
- Tripadvisor — content integrity policy — How Tripadvisor moderates and publishes traveller reviews