Free tool
Review audit checklist
Tick what you already do and get a review health score out of 100, weighted by impact, with a prioritised list of what to fix next. No email, no sign-up — the whole thing runs in your browser.
Your review health score
0
out of 100 — At risk
Reviews are currently working against you. Work through the list from the top.
Top actions (17 open)
- Claim and verify your Google Business Profile — unverified listings cannot reply to reviews or appear reliably in the map pack.
- Generate a direct review link so customers land on the review box instead of hunting for it.
- Make the ask part of the job: same-day SMS or email while the experience is fresh.
- Reply to all reviews. Google says responding shows you value customers, and reply rate correlates with review growth.
- Embed your live reviews on the pages where people decide — home, services and pricing.
How the score is weighted
Not every item is worth the same. Claiming your profile, asking every customer, replying to every review and showing real reviews on your own website carry the heaviest weight, because those four are what actually move rankings and conversion. Photos, phone numbers and monthly tracking matter, but they are refinements.
Fix the biggest gap in five minutes
Embed your live reviews on your website free — no code knowledge needed, and it updates itself.
Work through the fixes
- Create your one-tap Google review link.
- Check your markup with the review schema tester.
- Set a realistic timeline using the review velocity calculator.
- Write better replies with the review response generator.
Frequently asked questions
What is a review audit?+
A review audit is a structured check of how your business collects, answers and displays customer reviews. It covers your Google Business Profile, the way you ask for reviews, your reply habits, whether the reviews appear on your own website with valid markup, and whether anyone is watching for new ones.
How often should I audit my reviews?+
Once a quarter is enough for most businesses, plus once after any website rebuild. Rebuilds are the most common way review widgets and structured data quietly disappear from a site.
What is a good score on this checklist?+
Above 85 means your programme is genuinely strong. Between 65 and 85 the foundations are there but you are leaving trust on the table. Below 40 the highest-weighted items — asking consistently, replying to everything and showing reviews on your own site — are where to start.
Do I need to give an email to get the result?+
No. The checklist scores itself in your browser as you tick items, and the copy button puts the report on your clipboard. Nothing is sent anywhere and nothing is stored.
Why does showing reviews on my own website matter so much?+
Because that is where the buying decision happens. A visitor deciding on your pricing page will not open a new tab to check Google. Reviews shown in context, with the reviewer's name, date and a link through to the original, do the persuading at the moment it counts.
Does review markup guarantee stars in Google search?+
No. Valid AggregateRating or Review structured data makes your page eligible for star rich results, but Google decides case by case whether to show them. Invalid or self-serving markup makes you ineligible, which is why testing it is on the checklist.