Trustpilot widgets explained (and how to show Trustpilot with Google)
A Trustpilot widget (TrustBox) shows your TrustScore and Trustpilot reviews on your site, with more designs on paid Trustpilot plans. TrustBoxes only show Trustpilot. If customers also review you on Google, a multi-source widget lets you show both in one place with one snippet.
What is a Trustpilot widget?
A Trustpilot widget is Trustpilot's own embeddable code, branded as a TrustBox. It shows your TrustScore, star rating, review count and, in some designs, a carousel of recent reviews. It reads straight from your Trustpilot business profile, so new reviews appear without you lifting a finger.
Common TrustBox designs include the Micro Star, Mini, Horizontal, Carousel, Grid and Review Collector. Product review TrustBoxes are a separate group that needs Trustpilot's Product Reviews add-on.
Trustpilot widgets on free and paid plans
Which TrustBoxes you get depends on your Trustpilot plan. Trustpilot doesn't publish one fixed list for every plan, so the reliable check is in your business account: open Share and promote, then Website widgets, and filter by "Only included in your plan".
| Trustpilot plan | TrustBoxes | Notes |
|---|---|---|
| Free | A limited set of standard TrustBoxes | Good for a basic star rating |
| Starter, Plus, Premium | More designs as you move up | Product review widgets need an add-on |
| Advanced, Enterprise | The widest range | Custom options on request |
How to add a Trustpilot widget to your website
- In Trustpilot Business, go to Share & promote → Website widgets, pick a TrustBox and copy its code.
- Paste the TrustBox script once into the <head> of your site.
- Paste the widget HTML where it should appear on the page.
- On WordPress or Shopify, you can use Trustpilot's integration instead of pasting code.
- Publish, then check the page on a phone.
For step-by-step builder instructions, see our guide to embedding Trustpilot reviews.
How to show Trustpilot widgets with Google reviews
Plenty of businesses collect reviews in two places: Trustpilot for online orders and Google for local searches. Two separate widgets look disjointed and slow the page down. A multi-source widget combines both into one display, with one rating summary and optional source tabs.
With Reviews Widget, you connect your Trustpilot and Google profiles to the same widget. Reviews are merged, and visitors can filter by source. It works with 17 review platforms in total. Learn how multi-platform reviews work, or see the Trustpilot reviews widget.
| Trustpilot TrustBox | Reviews Widget | |
|---|---|---|
| Trustpilot reviews | Yes | Yes, on paid plans |
| Google and other sources | No | Yes, 17 platforms |
| Layouts | Depends on Trustpilot plan | 24 layouts on paid plans |
| Install | Head script plus widget code | One snippet |
| Price | Free to enterprise | Free for Google; paid from A$3 a month |
Combine Trustpilot and Google in one widget
Connect both profiles, choose a layout and paste one snippet.
Trustpilot widget not showing? Quick fixes
The head script is missing
The widget HTML does nothing on its own. Make sure the TrustBox script is in the head of every page that shows a widget.
Your builder strips scripts
Some page builders remove scripts from text blocks. Use a dedicated HTML, Code or Embed block instead.
The domain doesn't match
Check that the business unit in the code matches the Trustpilot profile for your domain.
Your site is a single-page app
On React or similar sites, call Trustpilot's loadFromElement after the widget element appears on screen.
Which should you choose?
If Trustpilot is your only review source, a TrustBox from your own account is the simplest choice. If customers also review you on Google or elsewhere, one multi-source widget keeps the page tidy and shows your full reputation. Compare costs on our pricing page.
Sources & further reading
- Trustpilot Help Center: TrustBox widgets FAQ — Installation, language and display settings
- Trustpilot Help Center: Add a TrustBox to a single-page application — loadFromElement for SPA sites
- Trustpilot Business: Plans — Which features come with each plan
- Trustpilot
- Google reviews
- Widgets