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White-label review widgets for agencies

By The Reviews Widget product team7 min read

White-label Google review software lets an agency show client reviews with no vendor branding, in each client's own style. Look for branding removal, per-client widgets, many review sources, custom styling and limited client access. Pricing should scale with the number of clients.

What is white-label Google review software?

White-label Google review software is a review tool an agency can use on client sites without the vendor's name appearing. The widget looks like part of the site you built: the client's colours, fonts and reviews, and no "powered by" link.

For agencies, that matters for three reasons. It keeps the handover clean. It stops a vendor link sitting in every client footer. And it lets you package reviews as part of your own service.

White-label review widget checklist for agencies

  • Branding removal on every client widget.
  • Per-client widgets with separate settings.
  • Many review sources, not just Google.
  • Styling controls for layout, colours and fonts.
  • Install anywhere with one snippet on any website builder.
  • Limited client access so clients see what they need and nothing else.
  • Predictable pricing that scales with client numbers.

How Reviews Widget handles white-label for agencies

No vendor branding on paid plans

Free widgets show a small Powered by Reviews Widget credit. Every paid plan removes it. Widgets render inside an isolated container, so the client's site styles don't break them and they don't affect the client's site.

One widget per client, with every source

Each widget can combine a client's Google, Trustpilot, Facebook and other profiles, with 17 platforms supported. See how this works on the reviews widget for agencies page.

Styled to each client's brand

Choose from 24 layouts, set colours and corners, and pick fonts or use Match my website. Preview each widget at phone, tablet and desktop sizes before you hand it over. More on customisation.

Client access to their own enquiries

If you add a Contact Widget with quote requests, you can invite the client to view their own submissions. They can't see other clients or change any settings.

Set up your first client widget

Connect the client's review profiles, style it and copy one snippet.

White-label review software pricing by client count

Agency pricing should follow the number of client widgets you run. Our Grow plans are priced in Australian dollars, including tax:

Grow plans for agencies
PlanWidgetsPrice (AUD/month)
Grow5A$15
Grow Plus10A$30
Grow Business20A$60
Grow Business 5050A$150
Grow Business 100100A$300
Grow Business 200200A$600

Every Grow plan includes all sources and layouts, no review limit, daily refresh and no branding. Annual billing and the latest prices are on the pricing page.

Client handover tips

  1. Name each widget after the client and site so it's easy to find.
  2. Check the widget on a phone before sign-off.
  3. Give the client a review link or QR code so new reviews keep coming in.
  4. Never buy, filter or incentivise reviews; it breaks Google's policies.

Sources & further reading

  • Agencies
  • White label
  • Google reviews

Frequently asked questions

What is white-label Google review software?+

It is review software an agency can use for clients without the vendor's branding showing. Visitors see the client's reviews in the client's style, with no third-party logo or credit link.

Does Reviews Widget remove branding?+

Yes. The Free plan shows a small Powered by Reviews Widget credit. Every paid plan removes it, so widgets on client sites carry only the styling you choose.

How many client widgets can an agency run?+

Grow plans scale by widget count: Grow covers 5 widgets, Grow Plus 10, Grow Business 20, and larger tiers go up to 200. Each widget can combine a client's review sources.

Can clients see their own enquiries without accessing my account?+

Yes. On paid plans you can invite a client to view the quote requests from their own Contact Widget. They only see their assigned submissions and can't change settings.

Can I match each widget to a client's brand?+

Yes. Each widget has its own layout, colours, corners and fonts, including a Match my website option and a picker with more than 60 fonts.

Is a white-label review widget good for SEO?+

It can help. Our optional search-friendly setting adds crawlable review text to the page. Google doesn't show review stars for a business's reviews of itself on its own site, so treat stars as a bonus, not a promise.

Continue reading

Run review widgets for every client

No branding on paid plans. Grow plans start at 5 widgets for A$15 a month.