Feature
AI review summaries
Most visitors read two or three reviews and move on. An AI summary gives them the gist of all of them in a sentence or two — written from your real reviews, sitting right above the grid, and refreshed as new feedback arrives.
Last reviewed by the Reviews Widget product team.
How it works
Turn on the summary for any grid. The model reads the reviews in that widget and writes a short, neutral paragraph describing the recurring themes. It renders above the review cards and regenerates as your reviews refresh.
The summary is grounded in your imported reviews only — across all 11 supported sources (Google, Trustpilot, Yelp, TripAdvisor, Facebook, Booking.com, Airbnb, Amazon, ProductReview.com.au, G2 and Etsy) plus any approved reviews collected through your on-site form. It cannot introduce claims, offers or guarantees that no customer actually made.
Why a summary converts
| Without a summary | With a summary |
|---|---|
| Visitor skims two reviews and guesses | Visitor reads the consensus in one line |
| Strengths are buried in review 14 | Recurring strengths are surfaced immediately |
| Long review sets feel like work | Depth becomes an asset, not a wall of text |
| Mobile visitors scroll past the grid | The value lands above the fold |
Honest by design
The summary describes the review set; it never replaces it. Every individual review stays visible and linkable back to its original platform, and lower-rated reviews are not hidden to flatter the wording. Consumer regulators in Australia and the US treat the selective presentation of reviews as misleading conduct, and a generated paragraph doesn't change that. If a summary doesn't reflect your reviews, regenerate it or switch it off.
Summaries and structured data
Generated text is deliberately excluded from your JSON-LD. Only real reviews and the aggregate rating are marked up, keeping what crawlers read identical to genuine review content — a Google structured data requirement. See how review schema eligibility works.
Per-widget control
Summaries are a per-grid setting, so a product page widget and a homepage widget can behave differently. Styling follows your theme — including anything applied by Match my website — so the summary reads as part of the page rather than an add-on.
Sources & further reading
- Google Search Central — Creating helpful, reliable, people-first content — guidance on AI-assisted content
- Google Search Central — Structured data general guidelines — markup must match visible content
- ACCC — Online reviews: a guide for businesses and review platforms — no selective or misleading presentation of reviews