For SaaS and B2B software
Capterra reviews widget for your SaaS website
A Capterra reviews widget puts your verified B2B software reviews — with their full pros and cons — onto your own marketing site. Paste your Capterra product URL, choose a layout, and one script tag renders your Capterra reviews beside G2, Trustpilot or on-site reviews with a tab per source.
Last reviewed by the Reviews Widget product team.
Why show Capterra reviews on your own site
Capterra is where B2B buyers compare shortlisted tools. Showing those same reviews on your pricing and landing pages — attributed and linked back to the original review — keeps the evaluation on your site instead of on a listing page full of competitors.
| Platform | Who it reaches | Priority |
|---|---|---|
| Capterra | B2B software buyers comparing shortlisted vendors | Essential for SaaS |
| G2 | Enterprise software buyers and comparison traffic | High |
| Trustpilot | Buyers checking company-level trust | High |
| On-site reviews | Customer quotes you collect yourself, with approval | High |
All 17 supported platforms can live in one grid — see every review source in one widget.
Finding your Capterra link (2026)
- 1Search for your product on capterra.com (or your regional Capterra site).
- 2Open the product page — the URL contains /p/ followed by a number.
- 3Copy the full URL. Regional domains such as capterra.com.au work too.
- 4Paste it into Add source → Capterra in your dashboard.
https://www.capterra.com/p/12345/your-product/reviews/
Full instructions per website builder are in how to embed Capterra reviews.
Where to place the widget
- Home page: A carousel of strong recent Capterra reviews under the hero.
- Pricing page: A grid directly beside the plan table.
- Landing pages: A compact list above the demo form.
- Every page: A floating star badge with your Capterra rating.
What you get in the widget
| Capability | Detail |
|---|---|
| Layouts | Grid, masonry, list, carousel or a floating star badge with a review popup |
| Source tabs | A tab per connected platform plus an All tab, across all 17 sources |
| Review window | The 100 most recent reviews per source, kept rolling as new ones arrive |
| Refresh | Daily on paid plans, every three days on the free plan — incremental, so only new reviews are fetched |
| Star schema | Review and AggregateRating JSON-LD, switchable per widget |
| AI summary | Paid plans: a short summary of what reviewers consistently say, in your chosen language |
| Collect reviews | Paid plans: an on-site review form with approval before anything is published |
| Write a review button | A standalone floating or inline button with its own embed code, on every plan |
| Styling | Colours, corner style, header text, card density, word truncation with per-review Read more |
| Attribution | Source badge and a link to the original review on every card — always on |
Displaying Capterra reviews fairly
Only connect a listing you own or are authorised to represent. Reviews are shown as published — reviewer names and photos unchanged, no editing, and no filtering by star rating. Every card carries the Capterra source badge and links back to the original review, and that attribution cannot be switched off. Capterra and its logo are trademarks of their owner; Reviews Widget is an independent product and is not affiliated with, endorsed by or sponsored by Capterra.
Sources & further reading
- Google Search Central — review snippet structured data — Self-serving review rules that apply to reviews shown on your own site
- Google Search Central — structured data general guidelines — What must be visible on the page for markup to be eligible
- Capterra — review guidelines — How Capterra collects and moderates B2B reviews