For SaaS and B2B software
G2 reviews widget for your SaaS website
A G2 reviews widget puts your verified B2B software reviews on your own marketing site. Paste your G2 product URL, pick a layout, and one script tag renders your G2 reviews on the home page, pricing page or a landing page — beside Trustpilot, Google or on-site reviews with a tab per source.
Last reviewed by the Reviews Widget product team.
Why show G2 reviews on your own site
B2B buyers check G2 before they book a demo. Putting those same reviews on your pricing and landing pages shortens the loop: the proof arrives before the buyer leaves to go looking for it, and each card links back to the original review on G2.
| Platform | Who it reaches | Priority |
|---|---|---|
| G2 | B2B software buyers comparing shortlisted vendors | Essential for SaaS |
| Trustpilot | Buyers checking company-level trust and support quality | High |
| Brand searches and local B2B services | Medium | |
| On-site reviews | Customer quotes you collect yourself, with approval | High |
All 11 supported platforms can live in one grid — see every review source in one widget.
Finding your G2 link (2026)
- 1Open your product profile on g2.com and click through to the Reviews tab.
- 2The URL reads g2.com/products/<product>/reviews. Seller profiles (g2.com/sellers/<seller>) also work.
- 3Copy the URL — sort and filter query strings are ignored.
- 4Paste it into Add source → G2 in your dashboard.
https://www.g2.com/products/your-product/reviews
Full instructions per website builder are in how to embed G2 reviews.
Where to place the widget
- Home page: A carousel of the strongest recent G2 reviews under the hero.
- Pricing page: A grid directly beside the plan table, where hesitation peaks.
- Landing pages: A compact list above the demo form.
- Every page: A floating star badge with your G2 rating.
What you get in the widget
| Capability | Detail |
|---|---|
| Layouts | Grid, masonry, list, carousel or a floating star badge with a review popup |
| Source tabs | A tab per connected platform plus an All tab, across all 11 sources |
| Review window | The 100 most recent reviews per source, kept rolling as new ones arrive |
| Refresh | Daily on paid plans, every three days on the free plan — incremental, so only new reviews are fetched |
| Star schema | Review and AggregateRating JSON-LD, switchable per widget |
| AI summary | Paid plans: a short summary of what reviewers consistently say, in your chosen language |
| Collect reviews | Paid plans: an on-site review form with approval before anything is published |
| Write a review button | A standalone floating or inline button with its own embed code, on every plan |
| Styling | Colours, corner style, header text, card density, word truncation with per-review Read more |
| Attribution | Source badge and a link to the original review on every card — always on |
Displaying G2 reviews fairly
Only connect a listing you own or are authorised to represent. Reviews are shown as published — reviewer names and photos unchanged, no editing, and no filtering by star rating. Every card carries the G2 source badge and links back to the original review, and that attribution cannot be switched off. G2 and its logo are trademarks of their owner; Reviews Widget is an independent product and is not affiliated with, endorsed by or sponsored by G2.
Sources & further reading
- Google Search Central — review snippet structured data — Self-serving review rules that apply to reviews shown on your own site
- Google Search Central — structured data general guidelines — What must be visible on the page for markup to be eligible
- G2 — community guidelines for reviews — How G2 verifies and moderates B2B reviews