For makers and shop owners
Etsy reviews widget for your own shop website
An Etsy reviews widget shows the buyer reviews your shop has earned on Etsy on your own website. Paste your shop URL, choose a layout, and one script tag renders your Etsy reviews — buyer photos and seller replies included — beside Google or on-site reviews in the same grid.
Last reviewed by the Reviews Widget product team.
Why show Etsy reviews on your own site
Sellers who open a direct store start at zero reviews while years of proof sit on their Etsy shop. Displaying those Etsy reviews on the new store, attributed and linked, transfers the trust without asking a single buyer to write anything twice.
| Platform | Who it reaches | Priority |
|---|---|---|
| Etsy | Buyers who know your shop from the marketplace | Essential for makers |
| Local and brand searches for your shop name | High | |
| On-site reviews | Direct customers, markets and wholesale buyers | High |
| Community and repeat-buyer proof | Medium |
All 11 supported platforms can live in one grid — see every review source in one widget.
Finding your Etsy link (2026)
- 1Open your Etsy shop home — etsy.com/shop/YourShopName.
- 2Copy the URL exactly, including the shop name capitalisation.
- 3Section and listing query strings are ignored; the whole shop is imported.
- 4Paste it into Add source → Etsy in your dashboard.
https://www.etsy.com/shop/YourShopName
Full instructions per website builder are in how to embed Etsy reviews.
Where to place the widget
- Home page: Masonry with buyer photos — the strongest visual proof a handmade brand has.
- Product pages: A grid under the add-to-cart button.
- About page: A list with seller replies visible, showing how you handle problems.
- Every page: A floating star badge with your shop rating.
What you get in the widget
| Capability | Detail |
|---|---|
| Layouts | Grid, masonry, list, carousel or a floating star badge with a review popup |
| Source tabs | A tab per connected platform plus an All tab, across all 11 sources |
| Review window | The 100 most recent reviews per source, kept rolling as new ones arrive |
| Refresh | Daily on paid plans, every three days on the free plan — incremental, so only new reviews are fetched |
| Star schema | Review and AggregateRating JSON-LD, switchable per widget |
| AI summary | Paid plans: a short summary of what reviewers consistently say, in your chosen language |
| Collect reviews | Paid plans: an on-site review form with approval before anything is published |
| Write a review button | A standalone floating or inline button with its own embed code, on every plan |
| Styling | Colours, corner style, header text, card density, word truncation with per-review Read more |
| Attribution | Source badge and a link to the original review on every card — always on |
Displaying Etsy reviews fairly
Only connect a listing you own or are authorised to represent. Reviews are shown as published — reviewer names and photos unchanged, no editing, and no filtering by star rating. Every card carries the Etsy source badge and links back to the original review, and that attribution cannot be switched off. Etsy and its logo are trademarks of their owner; Reviews Widget is an independent product and is not affiliated with, endorsed by or sponsored by Etsy.
Sources & further reading
- Google Search Central — review snippet structured data — Self-serving review rules that apply to reviews shown on your own site
- Google Search Central — structured data general guidelines — What must be visible on the page for markup to be eligible
- Etsy — reviews policy — Etsy's rules for buyer reviews and seller replies