How to get your Google review link and share it with customers

How to get a Google review link from your Business Profile

Google now puts the review-request link and QR code in the same Business Profile panel. Sign in with an account that manages the profile, search for your business on Google, open Read reviews, then choose Get more reviews. Copy the link shown there. On some screen sizes the wording or position may differ, but the destination is the same review-request panel.

1. Sign in to the Google account that manages your Business Profile.
2. Search Google for your exact business name and location.
3. Open Read reviews, then Get more reviews.
4. Select Copy beside the review link.
5. Paste it into a private browser window and confirm it opens the correct business review form.

Use a review-link finder when the profile menu is awkward

If you cannot reach the Business Profile controls, the free Google review link generator can find the public listing by business name and suburb. Choose the correct result and it returns a direct review link, the Place ID, a matching QR code and request-message templates. This is useful for agencies helping clients, but the owner should still verify the chosen listing before the link is printed or automated.

Test the link before a customer sees it

A review request sent to the wrong location is difficult to undo. Open the link in a private or incognito window, preferably on both a phone and a computer. The page should show the correct business name and the rating control. Do not submit a test review yourself; simply close the form after confirming the destination.

• Multiple locations: label each saved link with the suburb or store code.
• Service-area businesses: check the business name and service area because a street address may not appear.
• Recently moved: confirm the link reaches the current profile rather than an old or duplicate listing.
• Shortened links: test the final redirect, not only the short-link provider's preview.

How to share your Google review link with customers

Match the channel to the moment. A direct message works after a remote service or delivery; a QR code works while the customer is physically present; a website button catches customers returning for help or contact details. Keep the message short and make the link the only requested action.

A review request that does not pressure the customer

“Thanks for choosing us today. If you have a moment, we would value an honest Google review: [link]. Your feedback helps us improve and helps other customers know what to expect.” This asks for an honest account rather than a five-star rating and gives the customer room to decline.

Turn the link into a Google review QR code

A QR code contains the same review link in a form a phone camera can scan. Google lets owners download one from the Get more reviews panel on a computer. For custom colours, print formats or a centre logo, paste the tested link into the free QR code generator or build a ready-to-print card with the review card generator.

The companion guide to Google review QR codes and NFC cards covers print sizing, NFC programming, placement and testing in detail.

Link reviews to your website without confusing the two jobs

A review-request link sends an existing customer to Google to write feedback. A reviews widget brings published feedback back to your website for future customers to read. Use both: request reviews after the experience, then embed Google reviews on your website near an enquiry form, service description or price decision.

If your immediate goal is volume rather than display, the broader guide to getting more Google reviews explains timing, request scripts, staff habits and compliant follow-ups.

Manage review links for multiple business locations

Every location with its own Business Profile needs its own review link. Do not give a national team one unlabelled URL and hope customers choose the correct branch after it opens. Save each link in a controlled list with the public location name, suburb, full address, profile manager and the date it was last tested.

Give staff only the link for the location where the customer was served. For centralised SMS or email campaigns, pass a location field from the booking or sales record into the message so the correct URL is selected automatically. If that field is missing or uncertain, pause the request rather than sending the customer to a nearby branch.

• Use clear names: “George Street, Sydney” is safer than “Store 1”.
• Restrict editing: let one owner maintain the master list while staff use read-only copies.
• Retest after profile work: mergers, reinstatements and duplicate removals can affect which listing is live.
• Archive retired links: remove them from templates, automations and print-order files at the same time.

Measure requests without tracking customers' reviews

Google does not tell a business which request caused a person to post, and you should not pressure customers to prove that they reviewed you. Measure the process instead: requests sent, link clicks when your messaging system reports them, QR scans when you use an appropriate redirect, and the overall change in review count over time.

Keep measurement proportionate. A direct static Google link is simple and dependable; a tracked short link adds another service that can fail or expire. If you use one, make sure it redirects immediately, does not collect unnecessary personal data, and is tested alongside the direct destination. Never add a customer's name, email address or order details to the public review URL.

What Google allows when you request reviews

Google encourages businesses to remind customers to review them, but the contribution must reflect a genuine experience. Do not offer a discount, free item, competition entry or other reward in exchange for posting, changing or removing a review. Do not ask staff, contractors or people with a conflict of interest to review the business.

Google review link troubleshooting